OLO (Waste Collection and Disposal Bratislava) connects the modernization of its vehicle fleet with an interactive experience for families with children. The trucks are gradually being equipped with new, colorful wraps featuring augmented reality. When scanned with a mobile phone, the visuals animate and come to life directly on the screen.
As part of the collaboration, six key themes were depicted: turning waste into energy for the city, waste prevention and reuse, sorting and recycling materials, environmental care, the future of Bratislava’s waste management, and waste collectors as everyday heroes for children. The concept was also inspired by children’s fascination with waste collectors and their vehicles.
The visual approach celebrates waste: bold, playful, and attention-grabbing. It aims to engage city residents and introduce a new layer of experience through augmented reality, bringing the trucks to life with cheerful animations.
Photo: Marek Vlček